The strategy behind Emergent Films is straightforward, A to Z. Often, when you find yourself standing at a location in life, let’s call it point “A”, knowing you want to get to destination “Z”, the voyage can seem quite daunting. That destination that you can so clearly picture in your mind seems an eternity away. More often than not, the path to get there is far from clear. If it was clear—especially if it was easy—everyone would make the journey.
We are often impatient, wanting to find a shortcut to our dreams. Others are afraid of the journey altogether, preferring to stay put—more comfortable with what they know and see every day. For more than two decades, many in the film and video industry in S.C. have talked and dreamed about how wonderful it will be when Hollywood realizes it can no longer resist South Carolina and all her charms. Or better yet, when a magical studio appears on the horizon and filmmakers the world over flock to S.C. to revel in her beauty.
Essentially, for twenty-some years, we’ve stood on our own 5 yard line and talked about how much we’d love to score a touchdown. And we’ve talked, and we’ve talked.
“The general criticism is that S.C. doesn’t have enough experienced crew to staff a major motion picture—much less several movies at once.”
We threw a couple of Hail Marys toward the end zone—incomplete. We’ve changed quarterbacks and we’ve changed coaches, but mostly we’ve just talked. And for some reason, we never ran another play. All the while, had we just handed the ball off to the running back a few times, we might have picked up a first down or two. Maybe we’d find ourselves standing at the 50 yard line by now—instead of still standing at the 5, dreaming of a touchdown.